Velor Frames: The Complete Guide to Crafting Premium Eyewear

🕶️ The Eyewear Journey: From Concept to Consumer

1. Inspiration & Concept

• Mood boards: Designers gather style trends, color palettes, shapes—drawing from everyday life, runway looks, or subtle patterns—to spark initial designs  .
• Brainstorming: Creative sessions refine ideas, aligning on the final aesthetic direction .

2. Technical Design

• Hand sketches → digital vectors: Designs are drawn by hand, converted into vector drafts, and submitted as technical packs (“tech-packs”) with all specifications  .
• Prototyping: Frames are 3D-printed or CNC-machined. Adjustments follow in iterative loops  .

3. Materials & Manufacturing

• Material choices: Options include acetate, SPX plastics, ultra-light titanium, stainless steel, wood, bio-based resins, and 3D-printed polyamides like MYLON  .
• Assembly: Modern manufacturing is precise and automated, but hand-finishing, polishing, and quality testing remain essential  .

4. Branding & Marketing

• Visual branding: Consistency across all channels—brochures, websites, ads—is key  .
• Digital strategy:
  
• Minimalist, detail-centric imagery (inspired by brands like Jimmy Fairly) highlights craftsmanship  .
• Mix SEO, PPC, social media, email marketing, and retargeting to reach and convert audiences .
• Pricing tactics: Use strategies like skimming, penetration, value‑based, or bundles, aligned with perceived quality  .

5. Distribution & Retail Experience

• Omnichannel: Combine online, mobile, and in‑store experiences. Tools like try‑on AR and virtual fitting bridges online‑offline gaps  .
• Luxury positioning: Focus on convenience, enriched experiences, and consistent merchandising to create “micro‑moments” of delight .

6. Innovation & Sustainability

• Brands are experimenting with 3D-printing, AR/MR wearables, smart lenses, and customized prescriptions  .
• Emphasis on inclusive design, diverse sizing, eco materials, and zero-waste processes  .